01 / 10Origin
1999
Turismo Estepona
Public web
As the internet took its first steps, we were already building the official tourism website for Estepona City Council. Digital presence for a real destination from day one.
FocusingEstepona ES
Nobody sees your business the way you do. Yet.
Seen from afar, loved up close, remembered without trying, chosen without comparing.Brand, web, apps and AI from Estepona, since 1999.
01Who we areSince 1999
We are SIMA, a creative and technology studio in Estepona. Since 1999 we have brought design, code and artificial intelligence together so brands move people and businesses grow.
Technology speeds up the mechanical. Direction, sensitivity and creative emotion remain human. They always will.
JN
Juan Navarro
Founder of SIMA
Founded
1999
Based in
Estepona
02Journey1999 → now
Since 1999.
27 years across technology, communication and brand. Real milestones that shaped the way we think today.
02 / 10+2 yrs
2001
Infocab
Interactive · Hardware
We built a real prototype of an interactive hotel kiosk and programmed its Estepona tourist information app with Macromedia Director.
03 / 10+6 yrs
2007–08
LED Screens & Expo Zaragoza
Large format · LED
Giant LED screens for shows and events. Participation in the Austrian Pavilion at Expo Zaragoza 2008.
04 / 10+3 yrs
2010
Win & Equiniela
Brand · Space
Branding, web and interiors for a network of horse-racing betting venues across the Costa del Sol. Identity as experience across multiple touchpoints.
05 / 10+1 yr
2011
WinFootball
Platform · Marketing
Branding, sports betting platform and marketing operations across Spain.
06 / 10+2 yrs
2013
Proyecto Esperanza
Film
Audiovisual production linked to the fight against human trafficking in Spain, in collaboration with the Spanish Ombudsman and Redinamo.
07 / 10+1 yr
2014
Mamula, Montenegro
3D · Interiors
Design and 3D for the reconstruction of the Mamula fortress as a luxury tourist complex in Montenegro.
08 / 10+1 yr
2015
Wagon Lounge
3D · Interiors
A 3D interior concept to turn a railway carriage in Switzerland into an alpine-inspired lounge bar. Atmosphere, identity and space in one concept.
09 / 10+1 yr
2016
The Jackpot Club
Brand · Platform · Film
Branding, horse-racing auction platform for the Nordic market, and audiovisual production.
10 / 10+10 yrs
Now
Design, judgement and technology
Brand · Web · AI
The evolution continues. AI, motion, art direction and more ambitious visual systems — with the same human sensibility that makes a brand genuinely connect.
03Why SIMAOne single system
One brand, every form it takes.
Strategy, identity, web, apps, artificial intelligence, marketing and imagery working as one system. Each discipline strengthens the others, and your brand is recognisable wherever it appears.
◆ Brand
Positioning, value proposition and tone of voice: the direction that guides every decision that follows.
- Positioning
- Naming
- Tone of voice
- Brand architecture
Complete branding: symbol, colour, typography and a visual system recognisable at first glance.
- Branding
- Visual system
- Brand guidelines
- Stationery
A symbol of your own, built to last and to work with the same strength large and small.
- Logo
- Brand mark
- Variations
- Favicon
Seen inVivingActievents
View service◆ Digital
Clear, fast, measurable websites, with a user experience that guides every visit towards action.
- Web design
- UX/UI
- Architecture
- Technical SEO
Bespoke platforms, apps, payments and artificial intelligence, crafted with the same care inside and out.
- Platforms
- Apps
- Payments
- AI & automation
◆ Growth
Campaigns, SEO and content with a clear goal, turning your digital presence into enquiries and sales.
- SEO
- Google Ads
- Social media
- Analytics
Photography, video, motion and original music that tell your brand’s story in sight and sound of its own.
- Photography
- Video
- Motion
- Original music
- Sonic branding
Your identity brought into physical space, so visiting the brand feels just like discovering it online.
- Interior design
- In-store experience
- 3D visualisation
- years in Estepona
- 27years in Estepona
- disciplines, one vision
- 8disciplines, one vision
- team, from sketch to code
- 1team, from sketch to code
- You talk to the designer
- 1:1You talk to the designer
04ServicesWhat we do
From strategy to experience.
Brand, web and user experience, development and artificial intelligence, marketing, spaces and audiovisual production. We combine exactly what your project needs to grow.
Wondering where to begin? We will map it out together on the first call.
Get in touch01 · Case: LeVack & Marin
Brand identity
The system that makes your brand instantly recognisable: symbol, type, colour, tone and the keys to make it shine wherever it appears.
View service→
LogoPalette & typeBrand guidelinesStationery & signage
02 · Case: Estepona Travel
Web design & digital experience
Fast, clear, measurable websites. User experience, interface and code as a single decision, built to rank and to convert.
View service→
UX/UIArchitectureNext.jsTechnical SEOPerformance
03 · Case: Estepona Travel
Development, apps & AI
Bespoke platforms, apps, payments and artificial intelligence. The engineering that makes everything work, crafted with the same care as what you see.
View service→
Next.js & Node.jsMobile appsStripe & paymentsWordPress & PrestaShopAI & automation
04 · Case: Mi Caseta
Digital marketing
Campaigns, SEO and content with one clear goal: turning your digital presence into enquiries and sales.
View service→
Google AdsSEOSocial mediaLanding pagesAnalytics
05 · Case: Win Worldwide Sports
Commercial spaces
We take the brand into the physical world: façades, signage, wayfinding and interiors in tune with everything else.
View service→
FaçadesSignageRetail furnitureInterior design
05DevelopmentThe technical layer
The invisible is designed too.
Beneath every screen there is engineering: platforms, payments, data, integrations and artificial intelligence crafted with the same care as the interface. Design and code in one team, from first idea to server.
Development, apps & AIBespoke websites, platforms and web apps: fast, multilingual and ready to grow with your business.
- Next.js
- React
- Node.js
- TypeScript
Live inEstepona TravelPsiquea
Apps for iOS and Android, and web apps that install like an app, sharing the brand and logic of the website.
- iOS
- Android
- Web apps (PWA)
- Product UX/UI
Live inAdif · ELCANO appMi Caseta
Shops, bookings and ticketing with integrated payment gateways and a clear checkout from start to finish.
- Stripe
- PrestaShop
- Payment gateways
- Mobile payments
Live inMi CasetaTodouniforme
WordPress and PrestaShop tuned for your team, with bespoke plugins and modules whenever the project calls for something of its own.
- WordPress
- PrestaShop
- Custom plugins
- Admin panels
Live inTodouniformeMi Caseta
Well-modelled databases and cloud infrastructure with daily backups and continuous deployment.
- MySQL
- MongoDB
- Prisma
- Amazon Web Services
Live inMi CasetaEstepona Travel
Your website connected to the tools you already use: maps, analytics, email, bookings and CRM all talking to each other.
- Google APIs
- Google Maps
- REST APIs
- Automated emails
Live inEstepona TravelPsiquea
AI-powered assistants and processes that run on their own, so your team can spend its time on what truly matters.
- AI assistants
- Voice & chat
- Process automation
- Real-time data
Live inEstepona Travel · automated events calendarThis website’s assistant
06Projects4 featured cases
Published work, case by case.
Brands, websites, platforms and spaces. Every case with its own story: client, year, sector, disciplines and what changed afterwards.
More work
See all 15 cases
A fully operational brand and platform for online ticket sales, initially applied to flamenco shows and with the potential to expand into other cultural and tourism events.
Mi Caseta
2025Branding · Web design UX/UI
La Palma gained a more solid, clearer and more consistent identity, able to remain recognisable to its long-standing audience while significantly improving its visual presence.
Restaurante La Palma
2025Branding · Spaces
The project delivered a coherent identity and a digital presence clearly above the direct competition at the time.
Actievents®
2023Branding · Web design UX/UI
JackpotBET reached the Danish market with a complete brand and a digital product to match.
JackpotBET
2022Branding · Web design UX/UI
07ApproachFive phases
Five phases, one standard.
01Listen
Before proposing, we understand.
Together with the right people, we explore the needs, ideas and goals behind the project.
Deliverable · A candid diagnosis before any proposal.
07ApproachFive phases
Five phases, one standard.
01Listen
Before proposing, we understand.
Together with the right people, we explore the needs, ideas and goals behind the project.
Deliverable · A candid diagnosis before any proposal.
02Focus
The right direction before the first move.
We define the real scope: which pages, sections and features matter, and in what order.
Deliverable · Sitemap and information architecture.
03Design
The form that gives direction a body.
Visual identity and user experience shaped by strategy, with aesthetics in its service.
Deliverable · Visual identity and design system in place.
04Build
Built to the same exacting standard.
We bring design into code with the same rigour as the creative direction.
Deliverable · A website or product you can review at every milestone.
05Refine
Finished when it truly works.
We review, refine and polish every detail before launch.
Deliverable · Full QA and a final review before launch.
08Reviews and figuresGoogle
Words from
our clients.
What our clients wrote on Google, translated from Spanish, with each name as it appears there.
MV
Montse Vidal
Website, brochures, photography and video
Services: Web design · Audiovisual production
Juandidimpeccableworkonmywebsite,brochures,photographyandvideomaterial.Hereflectedmypersonalitywithexquisiteprecision.Hehasaspecialtalentfordesignandextraordinarysensitivity.
27
Years of practice
In Estepona since 1999
15
Published cases
Brand, web and spaces
30
Google reviews
Average rating 5.0
36
Published guides
Know-how, shared
“Very happy with the result. Juan understood from the beginning what our business website needed, bringing original ideas and up-to-date solutions. Highly recommended.”
“I am very satisfied with the development of my website. Juan is professional, approachable and committed at every stage. Communication was clear, fluid and always effective.”
“I have worked with Sima on several occasions and would highlight Juan Navarro's experience, creativity and professionalism. He captures ideas, improves them and delivers consistent, original work aligned with what the project needs to communicate.”
“Many years working with Sima Multimedia and I could not be happier. Great professionals, close attention and excellence. Juan is exceptional; it is a privilege to count on people as brilliant as him.”
“Our experience was enriching and transformative. From the beginning, Juan and his team showed total commitment to our business, taking our digital presence to a higher level.”
“A highly professional and creative studio, able to adapt to today's audiovisual needs with exquisite taste and great elegance in web design, social content, video, photography and communication.”
“Working with Sima Multimedia is a superior professional experience. Excellence and attention to detail give the final result a unique signature.”
“100% recommended. They guided us through everything we needed and our website turned out great. Very happy with the attention, follow-up and work delivered.”
“Professionalism, personalised service and attention to every detail. Thank you, Juan, for your advice. 100% recommended.”
“Very happy with the website he created and maintains for us. He adapts to every need and the service is excellent. I would definitely work with him again.”
“An excellent professional: fast, diligent and effective. Very happy with both my website design and my company logo.”
“Creativity, responsibility, professionalism and excellence in a job well done. I recommend them.”
“We are so pleased with our new website and new company image. Juan was very efficient and the whole process was super fluid.”
“Super professional. Impeccable work.”
“The best at what he does, by far. He has exceeded my expectations in every project.”
“Very happy with the result. Great work and very professional.”
“A great professional and a wonderful person. He knows how to capture your idea completely and improve it until the result feels excellent.”
“I'm so happy to have worked with Juan. He is one of the most brilliant and stylish people I have met, and adapts completely to your needs. Totally recommended.”
“Juan created my first website: fast, true to my style, fun and with everything I needed. 100% recommended.”
09FAQCommon questions
Before
we begin.
Price, scope, technology and SEO: what is worth knowing before we start.
Ask a questionYes. Signage, façades and interiors are very much what we do too: the Win Worldwide Sports stores, the steel sign for LeVack & Marin, and the 3D interiors for Mamula (Montenegro) and Wagon Lounge (Switzerland).
Information architecture, UX/UI design, development, technical integration, performance tuning and technical SEO from day one. Every structure and interface is designed around what the website needs to achieve and how your customers will use it.
A landing page starts from €1,400 + VAT, an essential website from €2,900 and a bespoke business website from €5,000; on the brand side, a logo with its core identity starts from €1,200 and full branding from €2,900. Projects that bring in strategy or advanced development are scoped to measure. After a first conversation, we send you a clear, transparent proposal.
Yes. The technical foundations come built in: semantic structure, metadata, structured data, performance, sitemap and Core Web Vitals, all cared for during development. Content SEO and ongoing ranking work are a dedicated service of their own.
Absolutely. We study what you already have, spot where it can shine brighter — visually, structurally or technically — and evolve it with intent. Often the biggest opportunity lies in architecture and conversion, not just the look.
Whatever serves each project best. Next.js, React and Node.js for bespoke websites, platforms and apps; WordPress and PrestaShop, with custom plugins, when your team wants a familiar CMS. And around them, whatever it takes: Stripe payments, MySQL or MongoDB databases, Amazon Web Services, Google APIs and automation with artificial intelligence.
By looking after your customers on chat, WhatsApp or voice, organising data and handling repetitive tasks on its own. At Estepona Travel the events listing feeds and cleans itself every day, and an AI guide helps visitors on WhatsApp. We start with the task that takes up most of your team’s time and turn it into a process.
10GuidesLearned in practice
Studio
guides.
What our projects teach us, written so you can decide with clarity.
All guides
11ContactA personal reply
Write to us.
Tell us about your project. Someone from the studio reads it, and that same person writes back to you.