Google review
“Very happy with the result. Juan understood from the beginning what our business website needed, bringing original ideas and up-to-date solutions. Highly recommended.”
— Manuel Vico
BRANDING · WEB DESIGN · MARKETING · SPACES
Designthatmoves.Strategythatholds.
Since 1999, we have designed brands, websites and visual communication for companies that understand emotion is not decoration — it's what makes them choose you, remember you and recommend you.
Studio
Over twenty-five years looking at brands from the inside.
SIMA was born in 1999 from instinct and the desire to do things differently. What began as local projects driven by ingenuity and proprietary technology evolved into a recognisable way of seeing: design, digital, space and commercial vision as a single piece.
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Years of experience
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Pieces of design, web and communication
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Founded
01
How we began
1999. SIMA started from instinct and ingenuity, building projects where technology and creative vision were one and the same. Local as a starting point, ambition as true north.
02
How we grew
Design, web, space, audiovisual, digital. A way of thinking that crossed disciplines without losing the thread or the standard.
03
Today
Technology accelerates the mechanical. Direction, sensitivity and creative emotion remain human. They always will.
Timeline
Where it began — and everything that followed.
Since 1999, crossing design, web, space, audiovisual and technology. Always with the same way of seeing.
Services
What we build together.
Every project asks for a different combination of judgement, form, structure and sensitivity.
Start a project→01
Brand identity
The visual and conceptual foundation that helps a brand present itself, be recognised and remain coherent across digital, print and physical touchpoints.
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02
Web design & digital experience
Architecture, interface and experience designed as one decision: clarity, judgement and performance for websites and digital products that need to truly work.
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03
Visual & audiovisual direction
Photography, video, motion graphics and visual direction for brands that need images with intent, not just attractive content.
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04
Brand strategy
The map before the journey. Positioning, voice, narrative and structure to know what to say, to whom and in what way.
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05
Commercial spaces
We bring the brand into physical environments to build presence, atmosphere and coherence: facades, signage, interiors and branded experiences in real spaces.
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Mi Caseta
Mi Caseta01
Brand identity→
The visual and conceptual foundation that helps a brand present itself, be recognised and remain coherent across digital, print and physical touchpoints.
Psiquea02
Web design & digital experience→
Architecture, interface and experience designed as one decision: clarity, judgement and performance for websites and digital products that need to truly work.
Mamula Island03
Visual & audiovisual direction→
Photography, video, motion graphics and visual direction for brands that need images with intent, not just attractive content.
Restaurante La Palma04
Brand strategy→
The map before the journey. Positioning, voice, narrative and structure to know what to say, to whom and in what way.
Win Worldwide Sports05
Commercial spaces→
We bring the brand into physical environments to build presence, atmosphere and coherence: facades, signage, interiors and branded experiences in real spaces.
Essence
Why SIMA
Technology speeds things up. Human judgement gives it meaning.
We use artificial intelligence to optimise the mechanical, reduce friction and gain speed where creative direction is not needed. But the concept, the sensitivity and the decisions that give a brand its soul remain human. Always.
Essence
Technology, well applied
Artificial intelligence enters where it contributes: production, consistency, speed in the repeatable. Every hour saved here is an hour that can go where it really matters — thinking better, deciding with more judgement, creating with more presence.
Direction always human
The concept, the sensitivity, the tone, the gaze. Everything that turns a commission into something of its own. Technology does not know what emotion a brand needs, or which silence works better than a word. That still belongs to us.
Brands that feel alive
What someone perceives when they encounter a well-built brand: coherence, character, real presence. Not a half-resolved identity or a system without soul. Something that is recognised, remembered and feels equal to what that brand truly is.
Selected work
Projects that help understand how we think.
A few pieces, carefully selected, that speak of judgement and how we solve.
View selected work→
View project→
Psiquea.com
We designed and developed Psiquea™: a psychological research platform where visual identity, UX/UI, functional architecture and modern development grew together as one system.
View project→
Mi Caseta Flamenco
We created the brand and digital platform for Mi Caseta: visual identity, corporate website, online booking system, interactive seating map, payments, management backend and promotional video for flamenco and cultural events.
View project→
Restaurante La Palma
We redesigned an identity with more than 60 years of history without breaking its soul, elevating its presence across web, façade, editorial, video and everyday supports.
Every project responds to a real problem. No two are alike.
View all work→Approach
Listen well. Think clearly. Build with purpose.
01
Listen
Before proposing anything, we understand. The origin of the project matters.
02
Focus
We find the direction that makes everything else fall into place.
03
Design
Visual judgement and intention. We do not decorate — we build a system.
04
Build
Code and execution held to the same standard as creative direction.
05
Refine
We finish when it truly works, not when it merely looks finished.
No phase is arbitrary. Each one exists because without it the final result suffers.
Discover the approachWho we work with
Projects with ambition, judgement and a genuine will to do things well.
Sensitivity matters more than sector. Mutual rigour is what makes the result worth it.
Perception changes everything
A solid product, a genuine service, a distinctive way of doing things. And the certainty that if it is not shown as it deserves, no one outside will understand it. Perception has real consequences: on price, on the client, on the authority they project.
They think in decades, not seasons
An identity with roots. One that holds up over time, grows with them without losing coherence and does not demand a redesign in two years. Projects with long vision and the will to build properly from the start.
They prefer to build well over building fast
Good design is a conversation, not a file delivery. The best results are born from questions, adjustments and decisions made together. They value mutual rigour because they know that is exactly the difference between something that works and something that merely exists.
Verified Google reviews
Clients who speak about trust, judgement and results.
More than 25 years of real work across branding, web design, visual communication and digital presence. Some opinions explain it better than we could.
All reviews come from real clients and are verified on Google.
Google review
“I am very satisfied with the development of my website. Juan is professional, approachable and committed at every stage. Communication was clear, fluid and always effective.”
— Elena Aguilera
Google review
“I have worked with Sima on several occasions and would highlight Juan Navarro's experience, creativity and professionalism. He captures ideas, improves them and delivers consistent, original work aligned with what the project needs to communicate.”
— MJ
Google review
“Juan did impeccable work on my website, brochures, photography and video material. He reflected my personality with exquisite precision. He has a special talent for design and extraordinary sensitivity.”
— Montse Vidal
Google review
“Many years working with Sima Multimedia and I could not be happier. Great professionals, close attention and excellence. Juan is exceptional; it is a privilege to count on people as brilliant as him.”
— María Villalón
Google review
“Our experience was enriching and transformative. From the beginning, Juan and his team showed total commitment to our business, taking our digital presence to a higher level.”
— Héctor Antonio Florindo Castillo
Google review
“A highly professional and creative studio, able to adapt to today's audiovisual needs with exquisite taste and great elegance in web design, social content, video, photography and communication.”
— Andrés Sáez
Google review
“Working with Sima Multimedia is a superior professional experience. Excellence and attention to detail give the final result a unique signature.”
— Jordi Casado Sobrepere
Google review
“100% recommended. They guided us through everything we needed and our website turned out great. Very happy with the attention, follow-up and work delivered.”
— Ariana Nicole Cochachi Huamán
Google review
“Professionalism, personalised service and attention to every detail. Thank you, Juan, for your advice. 100% recommended.”
— Cayetano Martín Maturana
Google review
“Very happy with the website he created and maintains for us. He adapts to every need and the service is excellent. I would definitely work with him again.”
— P. Navarro
Google review
“An excellent professional: fast, diligent and effective. Very happy with both my website design and my company logo.”
— Jose María Murcia
Google review
“Creativity, responsibility, professionalism and excellence in a job well done. I recommend them.”
— Francisco Carrasco Rodríguez
Google review
“We are so pleased with our new website and new company image. Juan was very efficient and the whole process was super fluid.”
— Scott Thomas
Google review
“Super professional. Impeccable work.”
— Gema María Muñoz López
Google review
“The best at what he does, by far. He has exceeded my expectations in every project.”
— Diego Soto Jiménez
Google review
“Very happy with the result. Great work and very professional.”
— Lola Ortiz Illescas
Google review
“A great professional and a wonderful person. He knows how to capture your idea completely and improve it until the result feels excellent.”
— Vanessa Ariza Ruiz
Google review
“I'm so happy to have worked with Juan. He is one of the most brilliant and stylish people I have met, and adapts completely to your needs. Totally recommended.”
— María Avidad
Google review
“Juan created my first website: fast, true to my style, fun and with everything I needed. 100% recommended.”
— Julia Castro