Branding
Cultural events, flamenco shows and online ticket sales
MiCasetaFlamenco
We created the brand and digital platform for Mi Caseta: visual identity, corporate website, online booking system, interactive seating map, payments, management backend and promotional video for flamenco and cultural events.
Client
Mi Caseta
Year
2025
Sector
Cultural events, flamenco shows and online ticket sales
Location
Estepona, Málaga
Categories
Services
Context and challenge
Many cultural and tourism events still depend on manual processes, phone sales, WhatsApp bookings, spreadsheets or generic platforms that do not truly understand the specific logic of a show with tables, zones, seats, dinner options, promotions and differentiated tickets.
Mi Caseta needed to solve that complexity without transferring it to the user. Visitors had to be able to choose a date, ticket type, seat or zone, add options and pay easily. The organiser, in turn, needed to control shows, bookings, coupons, customers, availability, payments and cancellations from a clear and autonomous management environment.
The real challenge: turning complex operations into a simple experience
The project brought together several simultaneous challenges:
- designing a brand with Andalusian and cultural character, yet professional enough to operate as a digital product
- building an intuitive purchasing experience for national and international users
- designing an interactive map capable of representing tables, zones and availability
- integrating booking logic, seat selection, promotions, dinner options and payments into a single flow
- creating a backend that allowed the system to be managed without depending on the technical team
- preparing the platform to grow into other cultural and tourism events
- complementing the digital experience with outdoor advertising, communication and promotional video
Strategic approach
We conceived Mi Caseta as a brand-platform. It was not just the name of a website, but the entry point to a complete experience: discovering the event, understanding the offer, choosing a ticket, booking a seat, paying and receiving confirmation with the least possible friction.
A brand rooted in culture
The visual universe needed to connect with the imagery of the fair, the caseta, flamenco and the Andalusian experience, while avoiding low-quality clichés or empty folklore. We sought a warm, direct and commercial identity, able to work just as well on a mobile screen as on an outdoor advertising piece.
Conversion-oriented UX
The functional objective was to turn interest into booking. Each screen was designed to reduce doubt, organise information and guide the user step by step: show selection, ticket choice, map, additional options, payment and confirmation. The experience had to feel fast and easy to understand, especially on mobile.
A digital product that can be operated
The platform also had to be useful for the organiser. That is why we developed an admin panel for managing shows, bookings, customers, coupons and key operations. The brand could not remain at the visual façade: it had to support a real working tool.
Scope of work
Branding and visual identity
- Mi Caseta logo development
- visual identity and graphic language definition
- primary and secondary colour palette
- application criteria for digital and print
- visual style for promotional pieces and outdoor communication
Communication and outdoor advertising
- outdoor advertising design
- communication pieces for promoting shows and experiences
- adaptation of commercial messages to physical formats
- integration of brand codes into high-visibility supports
- consistency between outdoor advertisement, corporate website and booking platform
Corporate website
- design of Mi Caseta’s web presence
- content structure to explain the proposal
- commercial approach oriented toward advance ticket sales
- calls to action toward online booking
- responsive adaptation for mobile, tablet and desktop
Ticketing platform
- complete UX/UI design of the purchasing flow
- interactive frontend for end users
- show and date selection
- interactive map of zones, tables or seats
- ticket type selector, including adult/child
- intelligent quick booking system
- dinner options or add-ons associated with the experience
- discount codes and promotions
- secure payment gateway integration
- digital ticket generation and management
- mobile-optimised responsive experience
Backend and admin panel
- admin panel for internal management
- management of shows, bookings, customers and coupons
- availability control and cancellations
- REST APIs connecting frontend, availability, payments and operations
- secure administrator authentication
- system prepared to maintain and scale events
Visual development
Mi Caseta’s identity was built around a very specific tension: it needed to feel cultural, warm and close, but also technological, reliable and ready to sell. The visual result combines an intense and recognisable base — deep reds, warm ivories, golden accents — with a clear and functional interface structure.
The logo acts as an emotional anchor. Outdoor advertising extends that presence into the physical environment and turns the brand into a point of attraction. The corporate website explains the proposal and the digital platform resolves the key action: booking and paying.
The visual direction avoids separating brand and product. Every decision — colour, typography, button, card, map, CTA, admin panel — belongs to the same intention: making users perceive Mi Caseta as an organised, professional and easy-to-use experience.
Guía de color
Colores primarios
Caseta Red
#8B1E2D
Pantone Pantone 202 C (approx.)
Fair Gold
#D8A24A
Pantone Pantone 7407 C (approx.)
Tablao Black
#181514
Pantone Pantone Black 6 C (approx.)
Canvas Ivory
#F7F0E4
Pantone Pantone 7527 C (approx.)
Colores secundarios
Soft Albero
#E7C98A
Pantone Pantone 7508 C (approx.)
Olive Green
#53624A
Pantone Pantone 5743 C (approx.)
Night Blue
#162033
Pantone Pantone 533 C (approx.)
Audiovisual
In addition to the identity and digital platform, we developed a promotional audiovisual piece to transmit the real energy of the experience. The aim was for Mi Caseta not to be perceived merely as an online booking, but as a cultural experience with atmosphere, music, closeness and emotion.
The production was filmed on location, with members of the flamenco group, and directed visually to capture the force of the live performance: gestures, movement, complicity, stage presence and atmosphere. The piece needed to activate the desire to attend before the user even reached the purchase flow.
The video works as a bridge between brand and conversion. It reinforces the perception of the show, brings truth to the project and accompanies the user from the initial emotion through to the ticket booking platform.
UX/UI and purchasing experience
The purchasing flow was designed to reduce friction from the first click. In a ticketing context, any doubt can become abandonment: not understanding the zone, not knowing what the ticket includes, getting lost in the map, distrusting the payment or not having a clear confirmation.
The experience was structured around clear decisions:
- fast show and date selection
- direct reading of availability
- interactive map with visual information about the venue
- adult and child ticket selection
- additional options integrated without saturating the process
- purchase summary that remains easy to understand
- secure Stripe payment
- clear final confirmation with digital ticket
Interactive map and availability logic
The map is not decorative. It is the core of the experience. It allows users to visualise the environment, understand location and choose with greater confidence. The availability logic prevents errors, controls simultaneous bookings and allows the system to operate with greater precision.
Intelligent quick booking
Alongside the manual route, we incorporated quick booking logic to automatically assign the best available option. This reduces friction for users who do not want to choose seats one by one and accelerates conversion during periods of high demand.
Real responsive design
The system was designed especially for mobile. Many users discover the event through social media, WhatsApp or outdoor advertising, and complete the purchase from their phone. The platform works clearly in that context: accessible buttons, organised information, short steps and fast reading.
Technical architecture
Mi Caseta was developed with a modern, modular architecture prepared to grow. The solution combines user frontend, admin panel, backend, database, payment gateway, authentication, security and storage within a coherent and scalable structure.
Technical foundation
User frontend
React 18 with Vite and React Router v6; Tailwind CSS and i18next for a responsive, internationalised interface optimised especially for mobile
Admin panel
Next.js 14 with Tailwind CSS, Axios and SWR; a fast and autonomous management environment updated in real time for the organiser
Backend and APIs
Node.js 22 with Express.js and MongoDB Atlas; REST APIs, JWT and Stripe API within a coherent, secure and scalable business ecosystem
Security
Helmet, CORS, CSRF tokens, Bcrypt and rate-limiting; email and OTP authentication with encrypted environment variables across every layer
DevOps and infrastructure
PM2 and GitHub Actions CI/CD; AWS S3 with presigned URLs, daily backups and code quality with ESLint, Prettier and Husky
Interactive map
dynamic venue visualisation with zone, table and seat selection in real time; availability logic that prevents booking conflicts and guides users through their choice with clarity and confidence
System, replicability and depth
Mi Caseta was not designed as a closed platform for a single show. Its architecture allows the system to expand into new events, dates, ticket types, languages, promotions or even new payment gateways if the project’s growth requires it.
The depth of the case lies in bringing together layers that are often treated separately:
- a recognisable brand with a presence in the street, on the web and on screen
- a transactional platform designed from the user experience
- an operational backend that the organiser can manage autonomously
- outdoor communication coherent with the digital system
- a promotional video that activates emotion before purchase
- growth capacity toward other events and formats
The brand lives in the street, in the video, on the web and in the admin panel. That continuity is what turns the project into a system, rather than a sum of separate pieces.
The website
The identity, extended into the digital space.
Result and transformation
The result was a fully operational brand and platform for online ticket sales, initially applied to flamenco shows and with the potential to expand into other cultural and tourism events.
The transformation translated into:
a dedicated visual identity for Mi Caseta
a recognisable logo applicable to digital and physical supports
outdoor advertising coherent with the brand system
a corporate website prepared to attract users and explain the proposal
a clear, fast and responsive purchasing experience
an interactive map for selecting seats and zones
secure Stripe payment integration
an admin backend to manage shows, bookings, coupons and customers
a system prepared for cancellations, refunds and availability control
promotional video as an audiovisual support piece for commercial activation
a scalable technological base for future events
Strategic reading
Mi Caseta shows that a ticketing platform is not solved with technology alone. It needs brand, trust, clarity, communication and an experience designed from both the user’s point of view and the organiser’s real operations.
When branding, UX/UI, backend, payments, outdoor advertising and video work under the same direction, the result is not an isolated tool: it is a complete system for acquisition, sales and management. That is the difference between digitising a process and building a digital product with its own identity.
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