Edufy®
We developed a solid, approachable and professional educational identity, applied consistently across the website, the building's façade, print and uniforms.
- Client
- Edufy®
- Year
- 2019
- Sector
- Education and student acquisition
- Location
- Estepona, Málaga
Context and challenge
a.A sector ready for a new look
Vocational training in Spain has grown strongly over the last decade, and its image had plenty of room to catch up. There was space for a warmer, more current and more distinctive presence. Edufy® came to us ready to claim it: a serious, highly capable institute with an approachable presence that invites future students in.
b.Attracting students with authority
The challenge: build a brand that could attract students — speaking the language of young people and their families — while conveying the rigour and quality the sector demands. The image had to work on Instagram, on the front of the building and on the centre's official paperwork alike.
c.Consistency at every touchpoint
From the first briefing it was clear the project called for systems thinking: website, signage, stationery, print advertising and branded clothing all had to sound like the same voice. A good logo is the starting point; the goal is for it to live well in every format and context where the centre appears.
Strategic approach
We approached Edufy® as an educational brand built to work consistently across every touchpoint. The priority was to bring order to identity, perception, student acquisition and rollout.
a.Identity as the real engine of enrolment
The educational brands that work are the ones that make a future student feel confident before they have even read the syllabus. That perception grows from consistent visual and verbal decisions, sustained over time. We used that principle to define every element.
b.Visual tone: approachable and solid
We chose a palette centred on graphite and terracotta because it pairs institutional seriousness with human warmth. Graphite anchors the brand in the authority of knowledge. Terracotta brings energy, vitality and distinction. Together they create an identity that feels contemporary and warm.
c.System before single pieces
Designing for an education client means every new piece — a T-shirt, a leaflet, a shopfront — must be producible with the same visual rules, by the centre itself. The identity guidelines were conceived for exactly that: giving the client autonomy with reliable results.
What we made.
01
Logo and visual identity
- Symbol and logotype design, typography and a complete colour palette. Before being signed off, the logo was tested at every scale, in positive and negative, in colour and monochrome, and on backgrounds of every kind.
02
Corporate identity guidelines
- Complete documentation of correct brand usage, typographic rules, a colour palette with Pantone and CMYK references, rules for digital and offset printing, and clear-space guidance. A document built to last.
03
Corporate website
- Design and development of a corporate website focused on student acquisition. Information architecture, visual hierarchy and user experience designed to guide visitors from first interest to an information request. The site also serves as a hub for academic information and an institutional point of contact.
04
Stationery and print
- Executive stationery — business cards, letterhead, envelopes — and recruitment materials: information leaflets, advertising in specialist magazines and presentation materials for education fairs and events.
05
Spaces and signage
- Design of the centre's exterior façade, signage system and interior wayfinding. The brand had to read from the street as powerfully as it does on a screen. The typography was adapted for reading at a distance and under different lighting conditions.
06
Branded clothing and uniforms
- Brand application on sportswear — sweatshirts, polo shirts, trousers, caps — for staff and students. Bringing the brand onto fabric required specific adjustments to scale and contrast so the identity stayed strong across every embroidery and print.
Visual development
Edufy®'s visual identity starts from the conviction that education can be bright and human. The colour system — graphite and terracotta on warm whites — reads as serious and approachable at the same time. Terracotta works as an accent: it appears deliberately, wherever the brand needs energy and distinction.
The typography was chosen to perform in long-form text and in recruitment headlines alike. It works at the smallest size on a student ID card and across the square metres of the façade. That versatility comes from testing everything before closing each decision.
Every piece of the system was designed for the precise moment someone encounters it: the future student looking for information on their phone at eleven at night, the family driving past the building, the careers adviser handed a leaflet at a fair. Different contexts, same brand, same legibility.
System, replicability and depth
a.A brand that can grow on its own
The best proof that an identity system is well built is that the client can use it independently and keep getting consistent results. Edufy® has complete guidelines that make this possible: clear rules, applied examples and production-ready resources for a range of formats and contexts.
b.From pixel to fabric
This project invited us to think about many materials at once: a 27-inch screen, a DL envelope, a façade sign and an embroidered cap. Each medium has its own technical and perceptual conditions. The design work lies in finding the rules that make the brand recognisable in all of them and natural in each one.
c.Identity as a real competitive edge
In a sector with plenty of room for visual distinction, Edufy® entered the market with an image of its own that stands out and conveys quality at first glance. That is student acquisition before the first conversation.
The website
Edufy®'s website was designed with one functional goal: turning a visit into an information request. That meant a user experience built to guide, a clear information architecture and a visual hierarchy that puts what matters exactly where people look for it.
The course offer is clearly organised, with direct navigation. Every programme has its own page, every page has its call to action, and the whole journey takes fewer than three clicks from the home page. That ease, with everything in view, makes the difference in the sector.
The visual design stays consistent with the rest of the system: same palette, same typography, same tone. The façade a future student sees from the street and the screen they check that same evening speak the same language. One brand.
Result and transformation
The result was a consistent, recognisable and versatile overall image, carrying Edufy®'s values into the digital environment, the physical space and every piece of corporate material.
- 01Logo and complete visual identity, working across every format
- 02Identity guidelines with clear rules and production resources
- 03Corporate website focused on student acquisition, with a defined content architecture
- 04Exterior façade signed with the new identity
- 05Executive stationery and printed recruitment materials
- 06Advertising adapted for education-sector magazines
- 07Branded clothing — polo shirts, sweatshirts, trousers, caps — with the identity built in
Tap a colour to copy its code
Edufy® confirms something we love to prove: a well-built educational brand can be approachable and professional at once, when the visual decisions are the right ones.
Student acquisition in education depends more and more on visual perception — the consistency, perceived quality and trust an image conveys before any conversation — and that makes identity design an investment with a direct, measurable return.
Branding · Web design UX/UI
LeVack & Marin