Branding
Education and student acquisition
Edufy®
We developed a solid, approachable and professional educational identity, applied coherently across web, façade, print materials and uniforms.
Client
Edufy®
Year
2019
Sector
Education and student acquisition
Location
Estepona, Málaga
Categories
Services
Context and challenge
The project required an institutional image that felt approachable, current and professional. It had to convey trust and seriousness without falling into cold or impersonal codes, while also supporting a website focused on student acquisition.
Strategic approach
We treated Edufy® as an educational brand that needed to work consistently across every point of contact. The priority was to give clear order to:
- identity
- perception
- acquisition
- physical and promotional rollout
Scope of work
Visual development
The identity was designed to communicate closeness, professionalism and clarity, strengthening the centre’s ability to position itself more effectively in front of prospective students and families. The value of the project lies in the versatility of the system: website, façade, print materials and clothing all needed to feel like parts of the same brand.
System, replicability and depth
Edufy® demonstrates that contemporary institutional brands can be built with real coherence across many different supports, from digital environments to the everyday objects people actually use.
The website
The identity, extended into the digital space.
Result and transformation
The result was a consistent, recognisable and versatile global image, capable of carrying Edufy®’s values into both the digital environment and the physical, corporate world around the brand.
Strategic reading
Edufy® shows that a well-built educational brand can be both approachable and professional — and that acquisition also depends on a solid, coherent visual perception.
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