LeVack & Marin

The real estate market demands credibility from the first contact. A strong, distinctive identity adds presence and builds trust. LeVack & Marin needed an image that matched the quality of their property portfolio and the experience they offer clients.

The challenge meant tackling several fronts at once:

• 01building a distinctive identity with a premium tone and a genuine voice of its own within the sector
• 02deploying that identity consistently across very different physical formats: cards, folders, tri-fold brochures and a high-impact façade
• 03developing a functional digital platform with in-house property management and connectivity with other agencies

We approached LeVack & Marin from a position of restraint and precision. In real estate, trust is built through order, clarity and a calm presence that makes itself felt with elegance. The visual system had to project solidity with ease, and warmth with rigour.

The palette centred on warm greys and architectural neutrals: tones that work equally well on a presentation sheet and on an office façade with steel lettering. Typography and composition reinforced the same understated character.

On the digital side, the strategy was to bring functionality and user experience (UX) together: a website that feels a natural part of the brand from the first click.

The LeVack & Marin logo works from restraint: a typographic composition that communicates solidity and experience through typography alone. The visual system built around it — warm grey palette, clear typographic hierarchy, generous spacing — allows the brand to hold its presence equally on a business card, a property dossier or an office façade.

Consistency between pieces was the validation criterion at every stage: that a folder, a screen and a sign should all read as part of the same brand, each format adding to the others.

The stationery was the first proving ground for the system. Business cards establish the base composition: balance between text, space and the weight of the logo. Folders bring the identity into larger formats, where the palette and typographic structure gain further presence.

The tri-fold brochures completed the commercial presentation set, giving LeVack & Marin the tools to communicate properties and services under a unified visual direction.

The exterior sign was the most visible physical application of the project. We designed and produced stainless steel built-up letters with interior LED backlighting, applied directly to the office façade. The result combines daytime presence — the metallic steel finish and the clean composition — with night-time impact thanks to the halo of light that outlines each letter.

This piece is the point at which the brand leaps from paper into architecture. The choice of stainless steel and sans-serif typography reinforces the premium, contemporary character of the whole.

The LeVack & Marin website applies the same visual identity to the digital environment. The information architecture prioritises property browsing: a clear catalogue, accessible filters and well-structured property listings that allow users to move naturally towards contact with the agency.

The design lets property photography take centre stage: it frames it, presents it and accompanies it with the information needed for the contact decision to happen sooner.

For the website to be a real working tool as well as a showcase, we developed a custom CMS adapted to real estate management. The LeVack & Marin team can create, edit and publish properties independently, with full control over images, prices, features and availability.

Third-party integration was the next step: connecting the LeVack & Marin catalogue with other agencies' platforms so that properties could be shared between agencies, extending the reach of the inventory with a single point of management. This technical layer turned the website into a node within a wider ecosystem.