Branding
Real estate and property
LeVack&Marin
We designed the visual identity and real estate website for LeVack & Marin, extending the brand across corporate stationery, exterior signage, a property CMS and third-party integration.
Client
LeVack & Marin
Year
2019
Sector
Real estate and property
Location
Spain
Categories
Services
Context and challenge
The real estate market demands credibility from the first contact. A weak or generic identity does not just lack presence — it erodes trust. LeVack & Marin needed an image that matched the quality of their property portfolio and the experience they offer clients.
The challenge involved solving several fronts at once:
- building a distinctive identity with a premium tone, avoiding the generic visual clichés of the sector
- deploying that identity consistently across very different physical formats: cards, folders, triptychs and a high-impact façade
- developing a functional digital platform with in-house property management and connectivity with other agencies
Strategic approach
We approached LeVack & Marin from a position of restraint and precision. In real estate, trust is built through order, clarity and a presence that doesn't need to shout. The visual system had to project solidity without stiffness, and warmth without losing rigour.
The palette centred on warm greys and architectural neutrals: tones that work equally well on a presentation sheet and on an office façade with steel lettering. Typography and composition reinforced the same understated character.
On the digital side, the strategy was to integrate functionality without sacrificing the visual experience — to make the website feel like part of the brand rather than a tool bolted on as an afterthought.
Scope of work
Identity and visual system
- logo design
- full visual identity system
- colour palette, typography and graphic criteria
- brand usage and application guidelines
Corporate stationery and materials
- business cards
- corporate folders
- triptychs and property presentation materials
- printed commercial representation materials
Physical presence
- exterior sign design and production
- stainless steel built-up letters with interior LED backlighting
- brand system applied to the office façade
Digital platform
- web design applying the corporate identity
- custom CMS for property management and publication
- integration with third-party platforms for sharing listings with other agencies
- user experience oriented towards property enquiry and contact
Visual development
The LeVack & Marin logo works from restraint: a typographic composition that communicates solidity and experience without decorative additions. The visual system built around it — warm grey palette, clear typographic hierarchy, generous spacing — allows the brand to hold its presence equally on a business card, a property dossier or an office façade.
Consistency between pieces was the validation criterion at every stage: that a folder, a screen and a sign should all read as part of the same brand, without any format competing with the others.
Guía de color
Colores primarios
LeVack Grey
#7d7977
Pantone Warm Gray 9 C (aprox.)
Stainless Steel
#b7b4b1
Pantone Warm Gray 3 C (aprox.)
Urban Graphite
#383635
Pantone Black 7 C (aprox.)
Colores secundarios
Light Cement
#ece9e6
Pantone Warm Gray 1 C (aprox.)
Architecture White
#f8f7f5
Pantone Cool Gray 1 C (aprox.)
Property Black
#1f1e1d
Pantone Black 6 C (aprox.)
Corporate applications
The stationery was the first proving ground for the system. Business cards establish the base composition: balance between text, space and the weight of the logo. Folders bring the identity into larger formats, where the palette and typographic structure gain further presence.
The triptychs completed the commercial presentation set, giving LeVack & Marin the tools to communicate properties and services under a unified visual direction.
Façade and signage
The exterior sign was the most visible physical application of the project. We designed and produced stainless steel built-up letters with interior LED backlighting, applied directly to the office façade. The result combines daytime presence — the metallic steel finish and the clean composition — with night-time impact through perimeter illumination.
This piece is the point at which the brand stops being paper and becomes architecture. The choice of stainless steel and sans-serif typography reinforces the premium, contemporary character of the whole.
CMS and property integration
For the website to be a real working tool rather than just a showcase, we developed a custom CMS adapted to real estate management. The LeVack & Marin team can create, edit and publish properties independently, with full control over images, prices, features and availability.
Third-party integration was the next step: connecting the LeVack & Marin catalogue with other agencies' platforms so that properties could be shared between agencies, extending the reach of the inventory without duplicated management. This technical layer turned the website into a node within a wider ecosystem.
Result and transformation achieved
LeVack & Marin went from having no identity to a coherent brand, a high-impact physical presence and an operational, connected digital platform. The brand reads consistently across every touchpoint.
The transformation translated into:
- a logo and visual system with clear character and precise application
- corporate stationery ready to represent the agency in any commercial context
- a high-quality exterior sign that strengthens the office's physical presence
- a website with a custom CMS that the team manages independently
- integration with other agencies to extend the reach of the property catalogue
Strategic reading
In the real estate sector, brand is a commercial argument before the client walks through the door. Consistency between what is seen on the façade, the business card and the website is not an aesthetic detail — it conditions the perceived credibility of the agency.
LeVack & Marin is a clear example of what happens when identity, physical materials and digital platform are designed from the same direction. Each touchpoint reinforces the next, and the result is a brand that communicates trust before anyone has spoken to anyone.
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