Todouniforme®
We created Todouniforme® from the first line to the latest sale: logo and identity, a PrestaShop store with bespoke plugins, automatic catalogue imports, payments with Redsys, PayPal and Stripe, SEO and Google Ads campaigns.
- Client
- Todouniforme®
- Year
- 2017
- Sector
- Workwear, uniforms and PPE e-commerce
- Location
- Málaga · selling online across Spain
Context and challenge
Selling uniforms online is, above all, a question of order. Thousands of garments, sizes and colours, dozens of suppliers with catalogues in different formats, and very different customers: a kitchen, a clinic, a building site or a hair salon each look for different things in their own way.
a.A recognisable brand in a market of catalogues
The sector is full of stores that look alike. Todouniforme® needed a brand with character, easy to remember and robust enough to live in a website header, a favicon, a label or embroidered on a garment.
b.A catalogue that stays up to date
Prices, stock and new arrivals change constantly at every manufacturer. The store had to absorb those changes automatically so the team could spend its time selling.
c.Business purchases
People buying uniforms buy in quantity. The experience had to reward volume, show savings clearly and offer payment methods that give confidence to freelancers and companies alike.
Strategic approach
We designed brand, store and technology together, around one guiding idea: the whole uniform, in one place.
a.By sector, the way customers think
The catalogue is organised by trade — hospitality, healthcare, hairdressing, industry, safety, footwear — and within each one by garment family. You come in through what you do and find what you need.
b.A brand that becomes a system
The logo comes with a symbol of its own, the “U”, which works alone as an icon, seal or label, and with two high-contrast colours that are recognisable from afar and organise the whole interface.
c.Technology that works for the team
Bespoke plugins and modules connect the store to suppliers, calculate volume discounts and keep the catalogue alive automatically.
Brand identity
The brand brings two ideas together in a single piece: the full name, compact and bold on a night-blue block, and the “U” for uniform as a symbol, in yellow, shaped like a garment label. A horizontal piece for the header and a square symbol for everything else.
The system was built on a grid with a base module, so proportions, clear space and minimum sizes stay identical on screen, on paper and on fabric. Night blue and signal yellow are the two colour pillars: the first brings solidity and professionalism; the second, energy and visibility, like a high-visibility vest.
A U that dresses it all.
The full name on a night-blue block and the “U” for uniform turned into a symbol, shaped like a garment label. All built on a single module: the height of that label.
01 / 05
One module sets the order
The height of the symbol’s label is module x. The name block starts at 1x, the lettering sits on the same baseline as the curve of the U, and every measurement in the logo is expressed in x.
- Logo
- 23.5x × 5.2x
- Name block
- 17.6x × 3.4x
- Symbol
- 7.0x × 5.2x
- Cap height
- 1.8x
- Ratio
- 4.5 : 1
Colour guide
Two pillars and three supporting tones. Night blue brings solidity; signal yellow, energy and visibility, like a high-visibility vest.
HEX
#243344
RGB
36 · 51 · 68
CMYK
47 · 25 · 0 · 73
Contrast
12.9 : 1 / white
Usage ratio
Yellow on night blue · 7.6 : 1 · AA
The brand in use
TODOUNIFORME
What we made.
01
Brand
- naming and brand concept
- logo and “U” symbol
- construction grid, clear space and minimum sizes
- colour palette and logo versions
- applications on web, favicon, labels and garments
02
Web identity and UX/UI
- web identity and interface system
- catalogue architecture by sector and garment family
- navigation, filters, search and product pages
- shopping experience on desktop and mobile
03
PrestaShop development
- bespoke PrestaShop theme
- custom plugins, including volume discounts
- supplier catalogue import modules
- payment gateway integration: Redsys, PayPal and Stripe
04
Acquisition
- technical and content SEO by sector and category
- Google Ads SEM campaigns
- measurement and continuous improvement
01Home
02Hospitality
03Healthcare
Platform and development
Behind the shop window sits a store designed to operate at scale. PrestaShop provides a solid base the team already knows; our plugins and modules take it further.
a.Technology base
- 01PrestaShop — bespoke theme, catalogue by sector, search and product pages with sizes and colours
- 02Bespoke plugins — volume discounts with savings shown on every product page and in the basket
- 03Import modules — supplier catalogues in different formats, normalised and published automatically with prices, sizes, colours and images
- 04Payments — Redsys for cards, PayPal and Stripe, built into a clear and secure checkout
- 05Technical SEO — URLs, metadata and copy by category so every sector has its own front door from Google
A shop built for whole teams.
A bespoke volume-pricing plugin, modules that import full supplier catalogues, three payment gateways and a search strategy that takes each sector to its collection.
Bespoke plugin · Volume pricing
More garments, better price
Slide to dress a whole team: the unit price adjusts itself at every tier.
Waterford fleece jacket · Vigore
VAT included- Unit price
- €13.37
- Total
- €334.25
- Saving
- €3.25
Import modules
Catalogues that load themselves
Every supplier arrives in its own format; the module turns it into product pages ready to sell: sizes, colours, images and stock.
- 01Read
- 02Normalise
- 03Variants
- 04Publish
6458
products
25
brands
Payment gateways
Paid, first time
SEO and Google Ads
Every sector, in its search
Sponsored ·Todouniforme
https://todouniforme.com
Ropa de Hostelería · Envío Rápido y Descuento por Volumen
Más de 6.400 referencias de 25 marcas. Descuentos por volumen para empresas y equipos.
Todouniforme
https://todouniforme.com
Hostelería: chaquetillas, delantales y pantalones de cocina
Más de 6.400 referencias de 25 marcas. Descuentos por volumen para empresas y equipos.
Visibility and acquisition
Acquisition was worked on two complementary fronts. SEO turns every sector and garment family into a page with its own content, designed to answer what a professional is looking for. Google Ads campaigns speed up what SEO builds over the medium term and bring qualified traffic to the categories in highest demand.
Result and transformation
Todouniforme® is today a recognisable brand and a store that sells every day.
- 01a brand with its own symbol, construction grid and defined palette
- 02more than 6,400 products from 25 brands, organised by sector
- 03a catalogue that updates itself thanks to the import modules
- 04volume discounts that show the savings on every product page
- 05payments with Redsys, PayPal and Stripe
- 06continuous acquisition with SEO and Google Ads
An online store shines when brand, structure and technology are designed together.
At Todouniforme® the symbol in the header is the same one that sets the colour of every button, and the same thinking that groups the catalogue by trade guides the modules that keep it up to date. Design and code, from the logo to the latest order.
Spaces · 3D Visualisation
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