We use cookies

We use first-party and third-party cookies to analyse traffic and improve your experience. You can accept or decline them. Privacy policy.

Skip to content
SIMA
CaseSpaces
Projects

Mamula Island

We designed the concept for a luxury resort and nightclub through space, atmosphere and 3D visualisation.

Client
Mamula Island
Year
2014
Sector
Tourism, luxury and spatial experience
Location
Montenegro
Mamula Island — Tourism, luxury and spatial experience
Experiential conceptSpatial design3DExterior designCommercial interior designAtmosphere design
00Summary
Mamula was a highly conceptual and visual project aimed at imagining and shaping a luxury resort and nightclub through the logic of space, atmosphere and experience. We worked across exteriors, restaurant areas, terraces, boat moorings, access points, central pool, dance areas and relaxation spaces, relying heavily on 3D modelling and visualisation.
01Chapter

Context and challenge

The project called for thinking in terms of destination, beyond decorative design. The challenge was to articulate an aspirational and coherent vision for a singular location, defining how arrival, circulation, stay and the social experience of the whole place should feel.

Mamula Island — image 1 of the project
Mamula Island — image 2 of the project
Mamula Island — image 3 of the project
02Chapter

Strategic approach

We approached Mamula as the construction of an environment and an experience. Each area needed to speak to the others in order to create a complete reading: entrance, dock, restaurant, terraces, pool, dance and relaxation as parts of the same imagined world.

Mamula Island — image 4 of the project
Mamula Island — image 5 of the project
Mamula Island — image 6 of the project
03Scope

What we made.

01

Deliverables

  • overall concept and experiential vision
  • interior and exterior design
  • visual development of the resort environment
  • restaurant and exterior terrace design
  • boat mooring dock design
  • access and main entrance design
  • central pool area design
  • integration of dance floors and relaxation areas
  • commercial and sensory atmosphere design
  • intensive 3D work for visualisation and spatial definition
Mamula Island — image 7 of the project
Mamula Island — image 8 of the project
Mamula Island — image 9 of the project
04Chapter

Visual development

3D was central to giving the project form and exploring relationships between architecture, circulation, light, atmosphere and use. The value of the case lies as much in the images as in the ability to imagine a complete spatial experience with commercial and sensory intent.

Mamula Island — image 10 of the project
Mamula Island — image 11 of the project
05Chapter

System, replicability and depth

A one-off project for a singular site, it still called for a systemic vision: everything had to feel part of the same visual and experiential world. The design needed to sustain a unified reading, even when each area served a different function.

06Chapter

3D visualisation process

Modelled in 3D Studio Max and rendered with V-Ray: each area of the resort was designed and validated inside the model ahead of every definitive decision. 3D was, above all, a design tool.

07Result

Result and transformation

The project translated a complex vision into a clear, aspirational spatial proposal, deeply connected to the historic character of Mamula Island.

Through 3D modelling and advanced rendering, we were able to explore routes, atmospheres, areas for pause and gathering, and the relationship with the sea — showing how each idea could be integrated into the site while preserving the full strength of the place.

What we learned…

In a spatial project, 3D is a decision-making tool before it is a final image.

Mamula shows that designing through experience and three-dimensional imagery lets us test every route and every atmosphere before it is built, in luxury hospitality too.

Next case2011

Branding · Spaces · 3D Visualisation

ÖOOH Gelato!