Viving®
We created Viving® end to end: logo and identity, a platform that connects each person with their psychologist, integrated booking and video calls, direct payment to the professional, a dashboard for professionals, SEO by speciality and Google Ads campaigns.
- Client
- Viving®
- Year
- 2024
- Sector
- Online psychology, mental health and wellbeing
- Location
- Digital platform · Spain
Context and challenge
Asking for psychological help is a personal decision. People arrive at Viving® with an open question and little time to answer it: what is happening to me, who can help me and how do I start.
a.Choosing calmly
The platform had to turn that search into a calm path: speak people’s language, present every professional transparently and make booking the first session as simple as sending a message.
b.Two audiences, one shared trust
On the other side are the professionals. Viving® also had to be their best tool: a profile that represents them well, their own calendar, direct payment for their sessions and an online practice ready to use in the browser.
Strategic approach
We designed brand, product and acquisition together, around one guiding idea: choosing a psychologist with the same calm that starts a good conversation.
a.First, what you feel
The search starts from what each person is living through, in everyday phrases like “I live in tension and can’t switch off” or “I’ve just come out of a relationship”. Behind each phrase is a speciality, and behind each speciality, the professionals who work on it.
b.A warm, precise brand
The visual world pairs the solidity of a deep blue with the warmth of skin, sand and pastel tones, so the platform feels rigorous and human at once.
c.Every page, a front door
The architecture was also designed for Google: every speciality, every profile and every glossary term has its own page, useful to whoever reads it and easy to find.
Brand identity
The name blends *vivir* (to live) and *living* into one short, bright word. The logo draws it in a single friendly stroke: the two i’s are two people, their heads at the same height, and the final “ng” flows into one continuous thread that joins them. It is the brand’s idea in a single shape: two people connected by a conversation.
The system pairs Viving blue with a warm terracotta for actions, and a supporting palette of cream, sand, peach, sky, sage and lavender that gives each speciality its own atmosphere. Typography alternates a characterful grotesque for headlines, an italic serif for the words said with extra care and a highly legible sans for text.
Two people, one thread.
The two i’s in the name are two people, heads at the same height. The final “ng” flows into a single line that joins them: the idea of Viving® in one shape.
01 / 04
A conversation, drawn
The person seeking help and the person offering it, at the same height. Between them, a continuous thread that starts in the “n” and stretches into the “g”, like a conversation that carries on.
Colour guide
A deep blue that builds trust, a warm terracotta for every action and a supporting palette that sets the mood for each speciality.
HEX
#1A3151
RGB
26 · 49 · 81
Contrast
11.8 : 1 / cream
Three voices, one tone
A characterful grotesque to say things clearly, an italic serif for the words said with care and a highly legible sans for everything else.
Choose calmly
See their faces, read how they work and choose who to talk to. Online or in-person therapy, with the price in view before you book.
Headlines · 700
Bricolage Grotesque
Accents · italic
Instrument Serif
Reading · 400 / 500
Inter
The brand in use
What we made.
01
Brand
- naming and brand concept
- logo and versions
- primary and supporting colour palette
- type system and tone of voice
- iconography, illustration and the “Online psychology · Choose calmly” seal
02
Product and UX/UI
- product strategy for patients and professionals
- search by what you’re going through, speciality, format, language and price
- professional profiles with training, approach, reviews and calendar
- first-session booking, payment and video call
- complete experience on desktop and mobile
03
Web design and development
- custom design and development of the platform
- professionals' area with calendar, pricing and dashboard
- identity and licence verification
- verification seal for each professional’s own website
- direct payment to the professional via Bizum, bank transfer or their own payment link
04
Acquisition
- SEO architecture by speciality, profile and psychology glossary
- content and blog
- SEM campaigns on Google Ads
- measurement and continuous improvement
Platform and development
Behind a calm experience sits a complete platform working for two audiences at once.
a.Technology foundation
- 01Marketplace — 160 professional profiles with search, filters and detailed pages
- 02Booking and payments — real-time calendar, first-session booking and direct payment to the professional
- 03Video call — online sessions built into the browser, ready on any device
- 04Professional dashboard — calendar, own pricing, reviews, payouts and statistics
- 05Verification — identity and licence checked, with a seal each professional can show on their own website
- 06Technical SEO — its own indexable page for every speciality, every profile and every glossary term
From the first search to the first session.
A search that starts from what you feel, booking with payment and video call in one flow, a dashboard for every professional and an architecture designed for Google.
Search · What are you going through?
What are you going through?
3 professionals
Elena R.Verified
Clinical and health psychology · 12 years · ES · EN
From
€50
Pablo S.Verified
Anxiety and work stress · 7 years · ES · EN
From
€40
Daniel C.Verified
Health psychology · 10 years · ES · DE
From
€50
Booking · payment · video call
Booking is this easy
Elena R.
Clinical and health psychology
- Format
- Online · video call
- Length
- 50 min
- Date
- Tue 13 · 17:00
- Total
- €50
Professional dashboard
Your whole practice, in one dashboard
This month
€1480
Rating
4.9 ★
- Identity verified
- Licence verified
- Seal on your website
€0 subscription · commission only per completed session
SEO and Google Ads
Every search, on its page
Sponsored ·Viving
https://viving.es
Viving · Psicólogos para la ansiedad
160 psicólogos y psicólogas colegiados. Mira sus caras, compara precios y reserva tu primera sesión.
Viving
https://viving.es/psicologos/ansiedad
Psicólogos para la ansiedad · Online y presencial
160 psicólogos y psicólogas colegiados. Mira sus caras, compara precios y reserva tu primera sesión.
18
speciality pages
160
indexable profiles
10
languages
The website
The website unfolds like a conversation. The home page greets visitors with a constellation of real faces and a direct question; the “What are you going through?” selector turns each situation into a speciality; the listing presents every professional with their approach, languages, format and price; and the profile gathers everything needed to book with confidence.
For professionals, a dedicated section explains how to join in three steps and everything the platform does for them. Every screen keeps the same tone: clear sentences, plenty of space and a call to action always within reach.
Visibility and acquisition
Acquisition was designed into the architecture. Eighteen speciality pages answer searches like “psychologist for anxiety” or “psychologist for grief”, every professional profile has its own indexable URL and a psychology glossary answers the most common questions in friendly language. Google Ads campaigns accelerate what SEO builds over time and take every search to the page that best answers it.
Result and transformation
Viving® is today a recognisable brand and a platform that supports patients and professionals every day.
- 01a brand with its own logo, palette and type system
- 02160 licensed and verified psychologists
- 03online and in-person sessions in 10 languages, from €40 per session
- 04booking, payment and video call in a single flow
- 05a professional dashboard with calendar, pricing and their own payment methods
- 0618 speciality pages, indexable profiles and a psychology glossary
- 07ongoing acquisition through SEO and Google Ads
Designing for mental health means designing trust, and trust is built in every detail.
At Viving® the same line that joins the two i’s of the logo joins each person with their professional: brand, experience and code tell the same story, from the first search to the first session.
Branding · Web design UX/UI
Actievents®