Visual identity
Logo design for brands that need more than a beautiful mark.
We create logos and visual identities that help brands present themselves clearly, build trust and create a recognisable presence from the very first touchpoint.
"A good logo does not decorate a brand. It organises it, summarises it and makes it recognisable."
Why it matters
Your logo does not live only on a business card.
A logo is often the first point of contact with a brand, but it never works in isolation. It lives on a website, a shopfront, social media, a presentation, an invoice, an email, a photograph or a physical space. That is why it should not be designed as a standalone piece, but as the start of a visual system capable of sustaining a brand's presence.
- 01must be recognisable
- 02must work in digital and print
- 03must have personality without depending on trends
- 04must be able to grow within a visual system
- 05must convey something coherent with the business
Portfolio
Identities that begin with a strong visual idea.
A selection of logos, symbols and identities created for brands that needed to look clearer, more recognisable and more coherent.
What's included
From a mark to a system.
Main logo
The symbol or typeface that identifies the brand in any context.
Secondary versions
Usage variants (horizontal, vertical, symbol only) for different formats and applications.
Colour palette
Colours with exact values for digital (HEX, RGB) and print (CMYK, Pantone).
Typography
Typographic selection and rationale that supports the identity with coherence.
Usage guidelines
The basic rules that ensure the identity works well across all applications.
Initial applications
Business card, email signature, social media profile or other pieces based on agreed scope.
Final files
Delivery in formats ready for digital, print and future editing (AI, PDF, SVG, PNG).
Process
Before designing, we need to understand.
The process does not begin by opening a design file. It begins by understanding what the brand needs to represent, who it speaks to and what perception it needs to build.
First we organise the idea. Then we build an identity that can hold up across different applications and real-world situations.
- 01
Listen
In-depth conversation about the business, objectives, audience and competitive landscape. Without this, design has no direction.
- 02
Focus
We define the positioning, personality and visual principles that will guide every design decision.
- 03
Design
We explore visual paths and build proposals with criteria, not volume. Quality over quantity.
- 04
Refine
We iterate on the chosen direction until the identity has the precision and coherence the project needs.
- 05
Deliver
All final files, guidelines and agreed applications. The identity ready to start working.
Get started
Let's start by organising the brand.
We have prepared a guided briefing to gather the essential information before assessing the project. You do not need to have everything figured out: the questions are designed to help give it shape.
Initial visual identity projects usually start from €950 + VAT, depending on scope and deliverables. We review the briefing first and prepare a tailored proposal.
For whom
For brands that need to look clearer.
Juan reviews every project personally before preparing a proposal.
Technology and judgement
Technology can help. The eye remains human.
We can use artificial intelligence as a support tool to organise references, explore paths or accelerate mechanical tasks. But the creative direction, selection, intention and final design depend on the human judgement of Sima. AI can accelerate. The eye is human.
Contact
Do you want to design or redesign your visual identity?
Tell us about your brand and we will prepare an initial orientation to assess the most suitable approach.