01 / 10Origin
1999
Turismo Estepona
Public web
As the internet took its first steps, we were already building the official tourism website for Estepona City Council. Digital presence for a real destination from day one.
01StudioEstepona · since 1999
Handmade since 1999.
Design, technology, space, film and business under one signature and one point of view. We come from 27 years of curiosity, real projects and a very personal way of throwing ourselves into each one.
- Based in
- Estepona, Costa del Sol
- Since
- 1999
Born from making.
02ManifestoFounding principle
I am not interested in creating something that only impresses. I want to build something that makes sense.
03Founderest. 1999
Juan Navarro
Founder · Creative director
27 years moving between brand, web, film, space and technology with the same eye.
That is much of what SIMA brings: someone able to bring concept, aesthetics, business and execution together in a single gesture. A deep, committed eye, set on helping every project find its clearest form.
He listens first and looks after what matters in person. Every key decision crosses his desk, guided by one idea held since 1999: design should look good, communicate, work and endure.
What he brings to your project
01
Direction
Every project passes before his eyes. What matters most carries his signature.
02
Range
Brand, digital, space and film, conceived as one single thing.
03
Commitment
First he understands the substance. Then he shapes the form.
04
Judgement
A visual eye and technical precision refined over 27 years.
04Disciplines12 specialisms
Twelve specialisms, one signature.
- Branding
- Web & UX/UI
- Film
- Space
- Motion
- Strategy
- Naming
- Editorial
- Art direction
- Consulting
- Verbal identity
- Typography
They live under the same roof and meet in every project. That is why the result speaks with one voice.
05PhilosophyFour fixed ideas
How we think.
- 01
Depth
The surface shines when what lies beneath is solid.
- 02
Structure
Technically, we start from the smallest detail. Creatively, from the deepest idea.
- 03
Technology
AI takes care of the mechanical. Creative direction stays with people. Always.
- 04
Emotion
It grows inside the process, from the very first sketch, and shows in the result.
06OriginsFrom the ground up
Born alongside the internet.
In 1999 we were already building the official tourism website for Estepona City Council. Soon after came Infocab: an interactive hotel kiosk we built and programmed with Macromedia Director. Technology and ingenuity when almost everything was still to be invented.
That is where our way of working comes from: design, technology, visual impact and commercial instinct in the same piece. We were born from making: trying, learning and building again, better each time. And with the same appetite today.
- 1999The year we began
- 27Years of creating
- 12Specialisms under one roof
- 100%Decisions made by people
07Journey1999 → now
Step by step.
Technology, communication and brand. Real milestones that shaped the way we think today.
02 / 10+2 yrs
2001
Infocab
Interactive · Hardware
We built a real prototype of an interactive hotel kiosk and programmed its Estepona tourist information app with Macromedia Director.
03 / 10+6 yrs
2007–08
LED Screens & Expo Zaragoza
Large format · LED
Giant LED screens for shows and events. Participation in the Austrian Pavilion at Expo Zaragoza 2008.
04 / 10+3 yrs
2010
Win & Equiniela
Brand · Space
Branding, web and interiors for a network of horse-racing betting venues across the Costa del Sol. Identity as experience across multiple touchpoints.
05 / 10+1 yr
2011
WinFootball
Platform · Marketing
Branding, sports betting platform and marketing operations across Spain.
06 / 10+2 yrs
2013
Proyecto Esperanza
Film
Audiovisual production linked to the fight against human trafficking in Spain, in collaboration with the Spanish Ombudsman and Redinamo.
07 / 10+1 yr
2014
Mamula, Montenegro
3D · Interiors
Design and 3D for the reconstruction of the Mamula fortress as a luxury tourist complex in Montenegro.
08 / 10+1 yr
2015
Wagon Lounge
3D · Interiors
A 3D interior concept to turn a railway carriage in Switzerland into an alpine-inspired lounge bar. Atmosphere, identity and space in one concept.
09 / 10+1 yr
2016
The Jackpot Club
Brand · Platform · Film
Branding, horse-racing auction platform for the Nordic market, and audiovisual production.
10 / 10+10 yrs
Now
Design, judgement and technology
Brand · Web · AI
The evolution continues. AI, motion, art direction and more ambitious visual systems — with the same human sensibility that makes a brand genuinely connect.
08Technology and judgement
AI, yes. Soul, too.
We use artificial intelligence where it adds value: automating, removing friction, raising the bar on the mechanical. Overseeing, directing and deciding what gives a project its character remains a human craft.
Since 1999 we have changed tools many times. Our way of seeing, never. When you want to move people and stand apart, judgement makes the difference.