Branding
Mental health, psychological assessment and digital product
Psiquea.com
We designed and developed Psiquea™: a psychological research platform where visual identity, UX/UI, functional architecture and modern development grew together as one system.
Client
Psiquea™
Year
2026
Sector
Mental health, psychological assessment and digital product
Location
Digital project
Categories
Services
Context and challenge
The client’s central need was to build a reliable digital environment for a very specific flow: inviting users to participate in a study, guiding them through registration and contextual information, and helping them complete an assessment battery within an experience that felt coherent, non-bureaucratic and technically solid.
The sociodemographic questionnaire as a strategic piece
This was not a generic form. It had to collect relevant participant information before the assessment, with rigour in the data while preserving clarity and warmth in the experience. The flow needed to communicate that the account was necessary to continue, using a serious and human tone.
A four-test battery integrated into one experience
After registration and the sociodemographic stage, the user accessed four assessment instruments within the same ecosystem. The challenge was twofold: translating complex tests into a usable interface, and correctly chaining each phase — registration, access, context, forms, tests and private area — without friction or breaks in continuity.
Strategic approach
At SIMA, we approached Psiquea™ as a project where form and function had to grow together. We did not design the brand first and then “apply” it, nor did we develop the technology disconnected from the visual system. We worked across the four fronts in parallel, with the same systemic logic we apply to physical identity projects.
Identity and positioning
We developed the full visual universe: logo, colour palette, typography, graphic tone, iconography and visual hierarchies. Not to achieve a pretty image, but to build a system capable of communicating rigour, trust, human sensitivity and scientific innovation at the same time.
UX architecture oriented around the real flow
We designed the user journey from a concrete participation logic: entry through a landing page or study link, registration, validation, access to the personal area, sociodemographic questionnaire and progression into the test battery. Each screen needed to reduce doubt and avoid cognitive overload.
Product vision from the start
We defined a logic in which each user was not simply a record, but a participant within a specific study context, with structured functional progression, session continuity and protected access to their private area.
Technical foundation as a strategic decision
The choice of Next.js, Prisma and an integrated backend was not accidental: it was the foundation that allowed the public brand experience, authentication, server logic and study flows to exist within one ecosystem instead of being fragmented.
Scope of work
Strategy and product
- digital product strategy definition
- functional structuring of the study participation system
- study continuity architecture per user
- registration, access and progression logic
Brand identity
- brand conceptualisation and naming
- logo and complete visual identity
- colour palette, typography and graphic tone
- iconography consistent with the scientific environment
UX/UI and interface system
- interface system and visual components
- content hierarchies and complete digital experience
- responsive design across usage contexts
- visual language aligned with trust and usability
Functional flow and assessment
- design and integration of the sociodemographic questionnaire
- functional integration of a four-test battery within the platform
- user private area logic and study continuity
- design of the chaining between phases of the process
Technology and development
- frontend built on Next.js and React
- backend integrated within the Next.js environment
- data modelling with Prisma
- modern authentication system and access middleware
- branded transactional communication through Resend
- technical foundation prepared for new studies and features
Visual development
Psiquea™ was developed through sobriety and precision. The intention was to build a clear, clean and human environment without falling into cold graphic codes or unprofessional resources. The premium perception came from the coherence of the whole: tone, palette, hierarchy, components and experience architecture operating as one language.
Generic visual resources were replaced by a more restrained and consistent iconographic system, aligned with the brand identity. The entire visual layer — branding, UI, components, colours, editorial style — was designed to work with the same coherence on both public pages and inside the private study area.
System, replicability and depth
Psiquea™ is not a collection of screens: it is a functional architecture designed to operate. Each module is connected to the others and responds to a coherent, scalable product logic designed from the beginning to grow.
Public frontend
Landing pages, informational pages, explanation of the research approach and access to registration. Here we especially cared for the coherence of the visual system: global header, unified navigation, calls to action and a consistent premium interface language across all entry points.
Authentication system
The user can create an account, access the platform and enter the associated study flow. This block is secure and simple without breaking process continuity or the redirects required within the flow.
Contextual registration
This is not an isolated form: it is connected to the purpose of the study and the access logic of the invited user. The registration experience reinforces the sense of belonging to the research process.
Sociodemographic questionnaire
It collects the participant’s contextual baseline before the assessment battery begins. It was designed as a strategic piece of the flow, not as a mere formality: the participant understands why they are completing it and how they move forward.
Test battery
It organises the execution of the four instruments inside the Psiquea™ environment, maintaining flow and experience coherence. Each test is visually adapted to the interface system without compromising the integrity of the assessment instrument.
User private area
It gives continuity to the process and ensures that the experience does not depend on a single session. Users can resume their study, check their progress and access pending phases within their protected space.
Technical foundation
Next.js
unifies frontend and backend under the same architecture, enables modern routing and provides a powerful base for scaling a serious digital product
React
modular, maintainable and coherent interface; the entire UI is based on composable logic that facilitates evolution and maintenance
Integrated backend
server logic, protected routes and coherence between frontend and business logic within the same ecosystem, without artificial fragmentation
Prisma
clean and typed modelling of users, sessions, progress, form data and study logic; a structured base prepared to grow
Modern authentication
robust security middleware compatible with public and private areas, session continuity and protected access
Resend
branded transactional emails for confirmation and onboarding, with operational reliability and coherence at every communication point in the system
The website
The identity, extended into the digital space.
Result and transformation
The result of Psiquea™ is not a website. It is an operational platform that combines brand, interface, participation logic and modern technological architecture into one coherent system, prepared to operate and scale.
The transformation translates into:
a distinctive visual identity for an environment that requires high trust
a clear and human interface that reduces friction in potentially complex processes
a functional, guided and well-resolved study participation flow
a sociodemographic questionnaire integrated as a strategic part of the journey
a battery of four tests accessible within the same visual ecosystem
a private area that gives real continuity to the assessment process
an architecture with Next.js, Prisma and a modern backend ready to evolve
a scalable foundation for new studies, new tests and new functionalities
Strategic reading
In sensitive digital products, design does more than improve perception: it improves trust, clarity and the way a person understands and completes a complex experience. Psiquea™ shows that a well-conceived platform does not simply look good; it organises real processes, reduces friction and turns a diffuse need into a clear, usable system prepared to grow. Technical architecture and visual architecture are not separate worlds: in Psiquea™, they grew together — and it shows.
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