JackpotBET
We designed JackpotBET from brand to screen: logo and symbol, visual identity, an interface system for the online casino, a launch landing page with Nykøbing Falster Håndboldklub and web development for the Danish market.
- Client
- JackpotBET
- Year
- 2022
- Sector
- Online betting and casino
- Location
- Denmark · Nordic market
Context and challenge
Online gaming in Denmark is a demanding, highly regulated market with well-established brands. JackpotBET arrived with a clear proposition —big jackpots, shared bets on V4 harness races and a carefully crafted casino experience— and needed a brand to match.
a.A brand that sounds like a prize
The name already said it all. The brand had to turn it into an instantly recognisable piece, just as solid on a handball shirt as on an app icon.
b.A casino people love to explore
Hundreds of games from dozens of providers, jackpots that change live and constant promotions. The interface had to organise all that richness so every player finds their game in seconds.
c.Trust on every screen
In a regulated sector, trust is designed too. Age verification, StopSpillet and ROFUS are a natural part of the interface, presented with the same quality as the rest of the brand.
Strategic approach
We built brand and interface together, around one guiding idea: «a Winners choice», the choice of those who play to win.
a.Speed in the letterforms
The logo is drawn in a compact italic with rounded terminals: it conveys movement and sportiness, and reads perfectly at any size.
b.Two tones, one system
«Jackpot» in white and «BET» in gold on midnight blue. The colour split in the name becomes the rule for the whole system: gold always marks the action, the prize and what matters.
c.A modular interface
Reusable components —game cards, carousels, section headers, badges, buttons— that let the catalogue grow and new campaigns launch without redesigning.
Brand identity
The brand is born from the name itself. A heavy italic logo with soft corners, «BET» highlighted in gold, and a square symbol with the interlocked initials «JB» that works as app icon, favicon or avatar. The exclusive version swaps the «o» for a casino chip with the ace of spades: a nod for special pieces and VIP campaigns.
The visual identity layer is completed by a palette of midnight blue, graphite and gold, a jackpot yellow reserved for calls to action, a bespoke icon family for the casino categories and a badge language —NEW, HOT, VIP— that gives rhythm to navigation.
Gold marks the play.
A fast italic with soft corners, and a colour rule that orders everything: «Jackpot» in white, «BET» in gold. From the logo to the last button, gold always points to what matters.
Two tones, one word
Colour splits the name in two: white introduces, gold invites you to play. A single compact piece that reads at a glance in a header, on a shirt or as an icon.
«JB» · 90 × 90
Icon, favicon and avatar
Colour guide
Midnight blue and graphite so the games shine, gold for the brand and a jackpot yellow reserved for action.
Interface layer
Bespoke icons for each category, badges that set the rhythm and game cards with their hover state.
Category
New Games
New GamesThis week’s releases, with the NEW badge.
Show allGolden Night
JackpotBET Originals
Nordic Tide
JackpotBET Originals
Ace of Gold
JackpotBET Originals
a Winners choice
Three reels with the brand’s symbols. Spin and let the identity do the rest.
The brand in use
What we made.
01
Brand
- logo, «JB» symbol and exclusive chip version
- construction grid, slant and clear space
- colour palette and logo versions
- «a Winners choice» tagline
- applications on app, favicon, sports kit and campaign pieces
02
Visual identity and interface
- visual identity layer for a digital product
- category icon and badge system
- casino UI design: header, hero, categories, carousels, jackpots, providers and footer
- user experience on desktop and mobile
03
Web and campaign
- jackpot launch landing page with Nykøbing Falster Håndboldklub
- desktop and mobile versions
- web development and interface build
- integration of responsible gaming marks
Platform and development
The interface was designed as a development-ready component system: every card, carousel and badge has its states and measurements, so the casino can grow with new games, providers and promotions while keeping the same visual quality.
a.Design foundation
- 01Component system — game cards with states, carousels by category, headers with «Show all» and NEW, HOT and VIP badges
- 02Category navigation — New Games, Top Games, Exclusive, Slots, Live Casino, Jackpots and Lottery, with bespoke icons
- 03Live jackpots — jackpot cards with the accumulated amount in the spotlight
- 04Latest wins — a side module that brings the home page to life with recent winnings
- 05Responsible gaming — age verification, StopSpillet and ROFUS built into header and footer
The website
The casino home page and the jackpot landing page, as designed for desktop and mobile.
01Jackpot
Result and transformation
JackpotBET reached the Danish market with a complete brand and a digital product to match.
- 01a logo with its own symbol, exclusive version and tagline
- 02a visual identity layer with palette, icons and badges
- 03a modular interface system for the online casino
- 04a launch landing page for the 1,000,000 kr. jackpot with Nykøbing Falster Håndboldklub
- 05the brand living on the team shirt and on every screen
In a digital product, the brand lives in the details.
At JackpotBET the gold that sets «BET» apart in the logo is the same gold that signals every button, every jackpot and every win. When identity and interface speak the same language, playing feels natural.
Branding · Spaces · Web design UX/UI
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